COMMUNITYInsight
Increase you sales by building a relationship with your global customers and prospects
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Successful selling has always been about building a relationship with your customers. Some people think that building a relationship begins when you are selling, or have a defined sales opportunity. This is a fallacy (and it always was). The fact is, its easier to be motivated when there is a sales opportunity, but you have a constant need to build a relationship (a two way communication) with existing customers and prospects alike.
The problem for many businesses is that building a relationship had become too costly to consider.
This wasn't always the case. Up until very recently, in human history, we only ever bought things from people we knew, people from our local community, 'people' not organisations. In the 20th century it became possible to buy things at a distance, first by post, then over the phone and finally on the internet. Companies selling at a distance could reach more customers and sell more; but along the way they lost direct contact with their customers ... and we, as customers, don't like it. We all want to feel that we are important to our suppliers, but more importantly, as customers, we have valuable insights in how our service can be improved and what makes us choose one supplier over another. We know what works for us and why.
And so relationships are important to consumers and business people. This wasn't forgotten in the 20th century, it was just more difficult and expensive to do. Old-style marketing tried to fill the gap with lots of research, opinion polls and focus groups - but that's not really the answer. Seeing a researcher standing in your local Mall is not connecting you to your suppliers.
As consumers we want to speak to our suppliers. As suppliers we want to hear what are customers are saying; and talk to our customers and prospects.
COMMUNITYinsight is part of a new wave of customer relationship tools, that use the internet to deliver personalised communication and direct customer engagement at an affordable price. With COMMUNITYinsight you have a ready made customer engagement portal to help you build two way relationships with existing customers, attract new prospects, elevate your brand and deliver competitive edge.
You can create your own community of customers and prospects and let them tell you what they think, allow them to ask questions, raise issues, communicate with each other to pass on opinions and advice. Of course you can also tell them what you can do, and subtly promote the benefits your products deliver.
With COMMUNITYinsight you can develop a community which is much larger that your actual user base, and by letting your community discuss your markets and the solutions available you will gain invaluable insights into what is needed for success. This is your community for you to develop a ready market to sell to.
Talk to us today about what you could do if you unleash the power of your COMMUNITYinsight
Finally, COMMUNITYinsight is really easy for you to add to your marketing strategy. COMMUNITYinsight is sold as a service, fully managed and supported. Our customers are other sales and marketing teams like yours. They don't have IT management skills - and they don't need them. Your IT department will have nothing to do either. There is no software to load or systems to manage or integrate - its all done for you. This also means that you don't have to wait; you can be up and running next month. And as for the price - well... lets just say it will cost a whole lot less ... and do a whole lot more than all that research, opinion polling and focus groups.
We are so confident that COMMUNITYinsight will help you to be more successful that we are happy to make this promise.
If we create a COMMUNITYnsight service for you and you are not 100% satisfied that its going to help you to be more successful we will turn it off immediately and cancel your contract. No quibbles. No prevarication.
Contact us today and find out more about how we can help you!
PS: I know that some of you may be thinking - "that sounds great, but I've been told by my IT guys (or a tech savvie marketeer) that all of this can be done on our existing systems, or using some other system they've seen". Really? If that's true why hasn't it been done already ? Why don't you have all of this today? The answer is they didn't have the time and resources (and maybe they don't have the original ideas and skills either) . If you gave them the time and resources (and you were sure that they have the ability to pull it off) then they could make you system that's not unlike* COMMUNITYinsight.
BUT if you gave them time and resources you'd spend more money than we'd charge. You'd have to allocate your staff to do jobs that we will do for you, you'd be basing your business on an unproven system and you'd be months (if not years) behind where you could be. The fact is ... If you want COMMUNITYinsight you know where to come!
*Its more likely you'd get a system that's just like what you already have with a few features bolted on - and it still won't do what you need
